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Grashka

Plant-Based of Tomorrow.

Information Technology and Services

B2B2C

2020

Post-revenue

Slovenia

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About us

Grashka is transforming the traditional food system by developing a fermentation-powered protein platform focused on creating clean-label, highly functional protein bases. The company leverages proprietary fermentation technology to enhance digestibility, bioavailability, and flavor without additives, using whole ingredients designed for longevity. Grashka aligns nutrition with sustainability and industrial feasibility, providing scalable solutions through existing food infrastructure.

The problem

The existing food system faces significant challenges, including declining consumer trust in ultra-processed foods and increasing regulatory pressure for shorter ingredient lists. In the UK, 76-78% of consumers are concerned about ultra-processed foods, second only to price concerns. Consumers demand simpler labels, with 82% wanting fewer additives. The need for sustainable, functional food solutions is pressing as traditional methods fail to meet these evolving consumer expectations.

Our Solution

Grashka provides an innovative solution through its fermentation-powered protein platform that transforms legumes into clean-label proteins. By employing native fermentation technology, the platform improves the digestibility, bioavailability, and flavor of its plant-based proteins without the use of additives. The solution is scalable, leveraging existing food infrastructure, and offers a plug-and-play approach for the food industry, allowing food corporations to adopt sustainable practices efficiently.

Market Opportunity

The global fermentation market is projected to grow significantly, from $259 billion to $395 billion at a CAGR of 4.8-5% between 2025 and 2034. Simultaneously, the B2B ingredient market is expanding, with expected growth from $366.7 billion to $454.6 billion in bulk, and from $179.8 billion to $240.9 billion in specialty by 2028. This creates a tremendous opportunity for Grashka to capture market share with its fermentation platform that aligns with consumer demand for simpler, natural food solutions.

Business Model

Grashka operates on a B2B model, developing a fermentation platform that supplies fermented protein bases to production partners who carry out secondary fermentation to finish the product. The company maintains control over its proprietary IP while allowing partners to transform the fermented bases into end products. This approach enables scalability and widespread adoption without Grashka needing to build its own factories, focusing instead on platform licensing and strategic partnerships.

Traction and Milestones

Grashka plans to acquire a 25-year tofu producer, aiming to accelerate growth from 20% to over 100% annually, with a projected €2 million revenue in 2026. The company has successfully partnered with international clients and co-branded with enterprises like Juicy Marbles and Pečjak Bakery. They aim to expand their licensing model across industries by 2028, achieving a forecasted €12.2 million revenue by 2029, driven by strategic acquisitions and increasing market demand.

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